Problem & User Story
The existing intranet was outdated and fragmented. Employees struggled to locate HR resources, IT tickets, and company updates. Navigation was inconsistent, pages were overloaded, and content silos created confusion.
Key Pain Points
Overly complex site structure and redundant clickable layers.
Low employee engagement due to disconnected internal content.
Difficult access to support channels and self-service options.
🗣️ “It’s faster to message someone on Slack than to find what I need on the intranet.” — Uber employee
The challenge was to redesign UberHub into a streamlined, intuitive experience that encouraged self-service and internal connectivity.
Painpoints discovered
Design · From Structure to Experience
Information Architecture
Through tree testing, I simplified the content hierarchy and created a logical, task-based navigation model. This refinement reduced the average navigation depth from 5 to 3 layers.
Interface Improvements
Introduced a mega menu for easier cross-section navigation.
Added a toolbox menu for quick access to frequently used tools.
Designed a single-page support journey consolidating IT and HR ticket categories.
Enhanced Accessibility
Integrated additional access points (home, chatbot, search, topic pages, HR/IT hubs, and articles) to make support channels easier to reach.
Team Collaboration
Worked closely with engineers and content managers to ensure technical feasibility and maintain Uber’s brand system.
Hosted design workshops with content editors to align templates and copy tone.
Usability Testing
Ran 14 moderated sessions with full-time employees to validate the new structure.
Findings confirmed that users located information faster and perceived the system as more modern and reliable.
Final Outcome & Reflection
The final high-fidelity design unified functionality and brand identity, centralizing company news, HR tools, and support resources under a consistent visual language. The redesign successfully turned Uber’s intranet into a dynamic, employee-focused platform that improved both usability and engagement.
Impact Highlights
+25% increase in overall site engagement
+20% improvement in user satisfaction (CSAT)
Fewer support drop-offs and clearer completion flows
Adopted as the default internal hub for IT and HR communication
Reflection
This project reinforced the importance of clarity, accessibility, and alignment in large-scale enterprise design.
It taught me to balance user needs, system constraints, and brand integrity while driving collaboration across multiple teams.
✨ The big learning: Never give up on ideas. Even concepts not chosen early can resurface as powerful solutions later. In UX, no idea is ever wasted—it’s just waiting for the right time.
